Maine Root
Campaign Design/Branding
Maine Root is a beverage company known for its organic, hand-crafted sodas, especially its flagship Maine Root Root Beer. Founded in Portland, Maine, the company focuses on using fair-trade organic ingredients and pure cane sugar, giving its drinks a natural and high-quality taste.
During the rebranding process, my goal was to make the product as welcoming as possible since it is a drink that cares about the users health. Bringing greens and earthy elements would be a callback to the 100% natural ingredient usage being consistent through out the project. This turned out very successful making the product more charming to the eye and more humble.