Skullcandy
Campaign Design/Branding
Skullcandy is a consumer electronics brand known for its stylish and affordable headphones, earbuds, and audio accessories. Founded in 2003, the company targets a youthful, active audience, often aligning its branding with music, sports, and street culture. Skullcandy is recognized for combining bold design with solid sound performance at a budget-friendly price.
During the rebranding process, my goal was to visually capture the essence of music and the quality of the product. I aimed to create a brand identity that feels "otherworldly"—a reflection of how music can transport listeners to a different reality. When someone puts on these headphones, they’re not just hearing sound; they’re escaping the ordinary. I wanted the design to be bold and attention-grabbing, visually expressing how music feels and what its symbolism might look like in graphic form.